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I highlight the unique characteristic of a product, service, or organization that sets it apart
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I grab the attention of viewers with unusual headlines/subject lines that create curiosity
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I distill complex information into clearly organized and easily understandable “bite-size” bits
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I write with the voice and tone of a person, rather than a corporate entity
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I craft stories with emotional impact
I have created communications and marketing content in every medium for products and services as diverse as home healthcare, senior living, religious resources, Jacuzzis, convenience store foods, office products, Red Cross disaster relief, and Gibson electric guitars.
I write digital, print, and broadcast content for corporate communications, retail advertising, and B2B marketing. I utilize every medium, including –
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Web page copy • Email blasts • Web Video scripts • Digital newsletters
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Online magazine articles • Direct mail • Employee Communications • Investor Communications
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Retail collateral • Corporate collateral • Newspaper/Magazine ads • Broadcast ads
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Speeches • Research reports • Social media • White papers
Brookdale Senior Living
Cokesbury
That Fake Company
Abingdon Press / Cokesbury
Gibson Guitar
Brookdale Senior Living
Miscellaneous
Abington Press / Cokesbury
Red Cross
Morgan Spas
Shop at Home TV Network
Morgan Spas
Gibson Guitar
AHRI Home Healthcare
Covenant Senior Living
Abingdon Press / Cokesbury
Agape
Morgan Spas / Gibson Guitar / Dodson’s / ODeli’s